Good Energy To Challenge Ecotricity ASA Ruling
Good Energy, the Wiltshire-based, renewable electricity and gas supplier is to challenge the ASA ruling on the claims by Ecotricity that is supply's "Britain's greenest energy".
David Brooks, Good Energy Managing Director said:
"We're surprised and disappointed by this ruling and intend to challenge it. The ASA appears to have based its decision purely on data provided by Ecotricity without considering whether that data represents an objective view. Obviously, the criteria Ecotricity has chosen to measure itself against other companies has been selected to suit Ecotricity. We don't think the ASA has considered what it calls "suitable comparative data" before reaching its conclusions.
"Since we started over 15 years ago, Good Energy has only ever provided 100 percent renewable electricity. We're the only company which has never included fossil fuels in our "fuel mix